Margaret River · Western Australia
Monty Sforcina — AI Implementation
AI is only as useful as your ability to trust it intelligently. I help regional businesses find the line between possibility and noise.
— Philosophy
Most small businesses sit in the same place right now: aware that AI could change how they work, unsure what's hype, and with nobody to help them tell the difference. The result is paralysis — or worse, expensive mistakes with tools that don't fit.
I don't sell AI. I sell judgment. My job is to map the territory honestly — what's possible now, what's overpromised, what would actually save you time and money, and what's a distraction. Then, if there's something worth building, we build it.
The businesses that win in the next five years won't be the ones that adopted AI fastest. They'll be the ones that adopted it most intelligently.
— What I do
01
You bring the idea — realistic or fantastical. I tell you what's actually possible, on what terms, and at what cost. No obligation, no fluff.
02
A structured look at your current operations to find where AI genuinely saves time, reduces cost, or improves customer experience — and where it doesn't.
03
For the opportunities worth pursuing, I scope, build, and integrate the right tools into your existing workflow. Practical. Proportionate. Yours to own.
04
Tools are only useful if your team uses them confidently. I run practical, jargon-free sessions that leave people capable, not confused.
05
The landscape moves fast. A light-touch retainer relationship to keep your AI use current, effective, and ahead of your competitors.
06
Automation pipelines, pricing tools, customer communication systems, content workflows. Built for your specific operation, not a generic template.
Blind trust gets you confident, wrong outputs at scale. Zero trust leaves significant capability untouched. The line between them shifts depending on what you're asking AI to do, the stakes involved, and the tools you're using.
Part of my job is helping you locate that line for your specific business — and making sure it's a conscious choice rather than an accident.
The most dangerous position isn't scepticism. It's not knowing which kind of trust you're operating with.
— Let's talk
No pitch decks. No sales process. Just an honest conversation about where AI could fit into what you're already doing.
Email — monty@bee-frost.ai
LinkedIn — Monty Sforcina
Based in — Margaret River, WA
Serving — Margaret River Region & surrounds
*bee-frost — from Old Norse Bifröst: the bridge between worlds. Pronounced bee-frost.